During the holiday season, Apple wanted to send an inspiring message aimed at creators everywhere. So, we created an animated short film that tells the story of a young woman and her journey towards finding the courage to put herself out there. Billie Eillish, a 16-year-old music artist, created an original track for the film that quickly became number 1 song in 13 countries.

★

Cannes Lions
2 Gold, 2 Silver, 2 Bronze, 3 Shortlists

D&AD
1 Yellow Pencil, 3 Graphite Pencils, 1 Wood Pencil, 4 Shortlists

The One Show
2 Gold, 1 Silver, 2 Bronze, 4 Merits

Webby Awards
2 People’s Voice, 2 Award Winners

The Andy Awards
1 Gold

ADC Awards
2 Silver, 4 Bronze, 1 Merit

Apple has always believed in the power of creativity. So, we created a global platform celebrating a diverse array of people making wonderful things behind the Mac. An anthem film, short documentaries, and billboards featuring unsung creatives were spread around the globe. Soon, our platform got extensions featuring local creatives in places like Brooklyn, China, India, and Japan.

★

Cannes Lions
2 Shortlists

D&AD
2 Graphite Pencils

The One Show
1 Bronze, 3 Merits

Webby Awards
1 Nomination

ADC Awards
1 Silver, 2 Merits

For our first Meta work, we created a campaign that tackled VR misconceptions by turning real, unbelievable things everyday people are accomplishing with Quest 2 into attention-grabbing news headlines.

We launched the first ever brand campaign for TV+. The film revealed how a slight twist on a plot line would make a show/film go from ordinary to "An Apple Original". After just a few months, the campaign became a platform with the launch of many other films using the same structure we created.

To launch the New MacBook Pro we created a film that is a visual ride through all mankind’s ideas. The journey ends on the new MacBook Pro, the tool for all the ideas to come.

★

D&AD
1 Graphite Pencil, 1 Wood Pencil

We worked on the global Risk Everything campaign creating posters and prints for the Brazilians players. We also created videos in the Nike command center reacting to moments during the World Cup. 

Keyboards really haven’t changed much in the last 130 years. So, to introduce the new multi-touch bar, we created a film that takes us on a ride through the history of the keyboard. It culminates in the new Touch Bar and the different ways people can now interact with the MacBook Pro.

To introduce the new Portrait Lighting for iPhone X, we created a film that gives the viewer a peek inside the process Apple went through to develop its new feature.

We created a fun and simple visual language that represents how watching TV can be simple again if people use the Apple TV app.

It doesn’t matter how old you are, your mom will always treat you like her baby. So, as an online activation for the global Mom Song Campaign, we created the “Social Media Behavior Guide for Moms” to teach moms from South America how to treat their now grown up sons on Social Networks.

1 single billboard = US$ 15 million in free media

To present Corinthians - the most popular football team in Brazil - to the world, we went all the way to London and put up a billboard challenging Chelsea FC really close to their stadium, 5 days before FIFA Club World Cup finals between both teams.